Mochi & Mittens
A joyful, color-drenched website for a kitten rescue that turns visitors into adopters.
This is a demonstration concept created by Xcreativ Studio to illustrate our process. It is not a paid client project.
Luna, 8 wks · napping
Biscuit
Pip
Clover
TofuThe challenge
A volunteer-run kitten rescue needs every kitten to find a home faster, and needs families to book visits instead of sending endless messages.
Kittens were only shown in social posts that disappeared within a day. Visitors couldn't tell who was still available, what adoption involved, or how to meet a kitten, so volunteers answered the same messages over and over.
Design approach
- Lead with the kittens: big, joyful photos and a name and personality for each one
- A vibrant pink-to-sunshine palette that feels warm, happy and welcoming
- Adoption explained in three friendly steps, with fees and what's included
- A 'Book a kitten visit' button that stays within reach on phones
Delivered functionality
- Kitten profiles with age, personality and 'good with' notes
- Visit booking form with preferred kitten and time
- Foster volunteer sign-up page
- Donation and wish-list links
What it enables
Families can fall for a kitten, check whether they're a good match, and book a visit in minutes, while volunteers spend less time answering the same questions.
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