Still Form Pilates
A calm, editorial website for a boutique reformer studio.
This is a demonstration concept created by Xcreativ Studio to illustrate our process. It is not a paid client project.
The challenge
A growing studio needs new clients to understand class levels and find the right first class without calling the front desk.
Newcomers often feel unsure about reformer classes: which level to choose, what to bring, and what the first visit is like. The previous site sent everyone to a generic booking widget with no guidance.
Design approach
- Warm neutral palette and generous spacing to reflect the studio's calm atmosphere
- A 'Your first class' page that answers newcomer questions in order
- Class levels explained in plain language with clear recommendations
- Pricing presented simply, with the intro offer highlighted
Delivered functionality
- Embedded class schedule from the studio's booking platform
- Intro-offer landing page
- Class-level guide and first-visit page
- Newsletter sign-up connected to the studio's email tool
What it enables
New visitors can pick a suitable class, see the intro offer, and book directly — and staff spend less time answering the same questions.
Start a project
Let’s build a website that reflects the quality of your business.
Tell us about your business and what you need. Keishan Elliott will review it personally and follow up to talk through fit, scope, and next steps.
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